NEWSPAPERS BEAT SOCIAL MEDIA AND TV

Community newspapers continue to be the most-trusted information medium and the go-to source for shopping decisions. Of the respondents in the 2021 Minnesota Market Study, 57% cited the local newspaper as their top resource for making shopping decisions, followed by TV stations (51%), direct mailings (25%),  radio ads (30%), social media sources (28%), magazines (24%) and other websites (18%). The permission-based marketing that newspapers are known for has an average ad recall rate of 54% and 76% ad likability.